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Public Relations Manager


Salary Range

$45,864 - $61,464 depending upon qualifications

Job FLSA Status


Public Safety


Job Details

This is an executive staff position that is responsible for coordination of the City’s external affairs. 
Responsibilities include organizing and implementing various public relations and marketing activities to increase awareness of the City and events among the members of the community. 
The incumbent will develop and implement communications strategies under the direction of the City Manager (or designee). 
This individual shall also be responsible for coordinating with the public information officers of the police and fire services to ensure a professional, efficient and public-service oriented means of communicating with the public.  

Job Duties

Drafts, writes, produces and reviews public service announcements, fact sheets, news releases, feature articles, resolutions and other information pieces to media representatives, the public and other interested persons;
Compiles reports and information for special projects, especially issues of citizen concern;

Interacts with citizens and prospective citizens and businesses, in person, and via telephone, email and social media to answer questions and address concerns; facilitates, resolves and tracks complaints;

Reviews and approves, as authorized, the release of information about the City (with the exception of routine open records requests and Public Safety information);

Coordinates with the City Clerk’s office on non-routine open records request as needed;

Coordinates activities with printing firms, consultants and other agencies to ensure production and delivery of any and all public information and marketing correspondence;

Conducts print and television interviews as directed;
Maintains a library of current news articles, brochures, photographs, charts and other reference material related to the City; 

Prepares City newsletter;
Regularly provides news stories of significance to City staff and elected officials;
Advises the media of upcoming meetings, public announcements and events;

Coordinates television, radio and print news conferences as needed;

Prepares regular updates to the City’s website and other social media outlets relative to current events, programs and services and coordinates the update with the City’s IT department;
Coordinates various publicity activities, such as setting up public speaking engagements for staff, preparing exhibits and presentations and conducting tours intended to promote a positive image for the City and to inform the citizens of their government’s activities;

Researches, drafts and prepares written comments for elected officials as requested;

Assist in the coordination special events as requested;
Coordinates and supervises special projects; and
Perform other related duties as required.

Job Qualifications

Knowledge of public relations principles, practices and techniques. 
Knowledge of journalism theories, principles and practices.
Knowledge of grammar usage and the English language.
Ability to establish and maintain effective working relationships with officials, other employees, media and the general public.
Ability to maintain an accurate and legible record of official City business.
Knowledge of computer operating systems such as Microsoft Office, web design, desktop publishing etc.
PHYSICAL REQUIREMENTS:  Must be physically able to operate a variety of automated office machines which includes computer, printer, facsimile machine, copier, etc.  Must be able to use body members to work, move or carry objects or materials.  Physical demand requirements are at levels of those for work in an office environment. 
DATA CONCEPTION: Requires the ability to compare and or judge the readily observable functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people, or things.
INTERPERSONAL COMMUNICATION: Requires the ability of speaking and/or signaling people to convey or exchange information.  Includes giving assignments and /or directions to co-workers or assistants.
LANGUAGE ABILITY: Requires the ability to read a variety of informational documentation, directions, instructions, and methods and procedures.  Requires the ability to write reports and essays with proper format, punctuation, spelling and grammar, using all parts of speech.  Requires the ability to speak with and before others with poise, voice control, and confidence using correct English and well-modulated voice.
INTELLIGENCE:  Requires the ability to learn and understand relatively complex principles and techniques; to make independent judgments in absence of supervision; to acquire knowledge of topics related to primary occupation.
VERBAL APTITUDE: Requires the ability to record and deliver information, to explain procedures, to follow verbal and written instructions.
NUMERICAL APTITUDE: Requires the ability to utilize mathematical formulas; add, subtract, multiply, and divide figures; determine percentages; determine time and weight.
FORM/SPATIAL APTITUDE: Requires the ability to inspect items for proper length, width, and shape, visually with office equipment and recording devices.
MOTOR COORDINATION: Requires the ability to coordinate hands and eyes in using various pieces of automated office equipment.
MANUAL DEXTERITY: Requires the ability to handle a variety of items generally found in an office environment.
COLOR DISCRIMINATION:  May require the ability to differentiate colors and shades of color.
INTERPERSONAL TEMPERAMENT: Requires the ability to deal with people beyond giving and receiving instructions.  The worker needs to relate to people in situations involving more than giving or receiving instructions. 
PHYSICAL COMMUNICATION: Requires the ability to talk and/or hear:  (talking - expressing or exchanging ideas by means of spoken words).  (Hearing - perceiving nature of sounds by ear).

Job Education

• Bachelor’s degree in marketing, public affairs or some equivalent degree; and
• Two years public relations experience, preferably in a municipal environment; or
• Any equivalent combination of education and experience that renders the incumbent able to perform the duties of this position.

Job Computer Skills

City Of Covington Department


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